Post Event Report of ACMA ICT Show 2010

• ACMA ICT Show 2009 was announced on the historic date 09.09.09 @ 09.09 a.m.
• ACMA ICT Show 2008 was affected badly due to recession. It was a mammoth task to not just bring the confidence back, but to take the show to the new heights.
• ACMA had lots of challenges right from structuring the database, developing promotion campaign for participants, sponsors, visitors, in-kind marketing, national marketing etc. Over and above all, the correct positioning the show in a correct method.
• After a deep study and lots of brain storming sessions it was positioned as combination of B-2-B & B-2-C show.
• Well, it was exactly 90 days in which we had to do miracles. Starting from recruitment of sales force, their orientation, sales strategy & monitoring, marketing activities, developing internal & external co-ordination system and much more.
• After measuring the current market and previous show reports, the target was set as follows:
  • Participant Growth by 65%
  • Visitor Growth by 35%
• All targets were overachieved by more than 56%
• Finally Ahmedabad has witnessed the true IT show between 17th to 20th December'10.

Download Report